Want to create the ultimate LinkedIn profile so that your followers can see what you do – and understand exactly why they should connect with you? Then read on for our LinkedIn profile checklist!
You’ll need a great picture which shows you in the best light – professional and friendly, but not too serious (and no photos from nights out!). Remember, LinkedIn is a business platform, so make the right impression. Not such a good profile picture example: Good profile picture examples:
As the second most important part of your profile, you’ll want to make sure your header/ title is nice and clear – explain who you are and what you do. This will be the first thing that people will read, so be clear and concise. You can use your job title, or be a bit more creative to stand out from the crowd. Here are a couple of examples: ‘PhP Developer at TechSolutions Ltd. with 12 years+ experience working with FTSE100 companies’ or ‘Software developer that brings ideas into reality for corporate companies through to startups’
As the most important part of your profile, the summary section provides a quick overview and gives your potential connection the information they need to make the decision about whether to connect (or not!). Here’s an example of how you could create the layout for your summary section:
Paragraph 1 – Your experience – who you work for, for how many years
e.g. “I’m a software engineer with 10 years’ experience in working in coding internationally. I work in a team of brilliant people here at TechSolutions and collectively we have 30 years’ experience in the industry”
Paragraph 2 – Demonstrate your objectives & problem solving abilities
What’s your goal? What motivates you? And what have you achieved for clients so far? e.g. “It’s my goal to drive our business forward by finding the best and the brightest talent to join our team. There are tough engineering problems to be solved here – so if you are up to the challenge, or want to learn more about how we power our amazing product, I’d love to chat.”
Paragraph 3 – About you – Bring your personality to life
e.g. “When I’m not working, I love spending time with my two year old Pit bull/German Shepherd mix, who loves to run and exercise even more than I do! I’m very much a kid at heart – I love to watch football, play video games, and travel whenever I can”
Paragraph 3 – About you
Bring your personality to life e.g. “When I’m not working, I love spending time with my two year old Pit bull/German Shepherd mix, who loves to run and exercise even more than I do! I’m very much a kid at heart – I love to watch football, play video games, and travel whenever I can”
Paragraph 4 – Call to action & final sign off – what do you want to achieve by connecting with others?
e.g. “I aim to become an active member of the LinkedIn community, and am always looking to reach out and build long term relationships with the best people in and around the industry.” Specialties include: [include keywords related to you here] – e.g. books, coding, video, video content, authors, writing, publishing
Contact me directly on:
To find out more, please visit my website and connect with me on Twitter @ and on [insert your social channels].
Other Content: [insert link to relevant blog posts from websites]
- Remember to only keep any information that is relevant to the industry you’re currently working in available
- Make sure you add details here of the dates you’ve worked with at least 5 bullet points detailing your experience
- Add an additional 3 bullet points to highlight your key achievements.
Skills & Endorsements
- Help out your colleagues and make sure you endorse them for the relevant skill – this will help your profile to appear higher up in the LinkedIn search results
- Ideally you should endorse friends and colleagues at least once every 2 weeks – not only are you doing them a favour, but you’re also reminding them about you and what skills you offer. Who knows – you may get some referrals this way!
Last but not least, ensure you are receiving (and giving) recommendations at least once a month. This will help to strengthen your profile and attract more people to your profile, making them more likely to purchase from you.
To help them along the way, why not send over a couple of bullet points with your key skills and reminders of what results you have achieved. Not only will this help your colleague, but you can also make sure you have all areas covered.