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Market Research

Industry leading research on TechPros from across the world


Understand Your Users

Get rich insight into the users of your software or platform and understand more about their challenges, pain points, and aspirations.


Identify Ways of Connecting

Access rich insight and reach more users for your service or platform, with detailed analysis into their search behaviour.


Develop a Content Strategy

Access expert consultants who can help support the development of a multi-year content strategy to help reach new users.

Our Work

Decision Maker research for Azure Data Products

Microsoft commissioned research into decision maker roles regarding IT Data products, hoping to understand more about format preferences, content needs, and challenges.

Keyword Recommendations for Azure Content Strategy

In order to help inform the content strategy for Microsoft's Azure GEPs, Packt delivered rich search insight into the common phrases and questions their target users were searching for.


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Start generating leads quickly by sponsoring a Packt Book and gating the content. Packt has an extensive catalog of market-proven, independent content to select from across a range of technologies.


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If you would like to find out more about our partnership services then get in touch and book a meeting with us.