- An A+B mindset principle effectively helps organizations choose the ideal Azure service for diverse application needs, avoiding the limitations of a binary approach.
- In collaboration with Microsoft, Packt created the e-book titled How to Choose the Right Azure Services for Your Applications—It’s Not A or B.
- Packt crafted this e-book and aligned it with Microsoft’s tone and style guidelines, delivering it in an accelerated timeframe of 44 days.
Marketing strategies differentiate good services from great ones and make great services the best. By reaching the right audience at the right time with the right content, businesses can highlight the unique value of their services and turn consumers into customers. Even the most well-established services need content that communicates with customers and shares with them approaches to make the most of the service’s offerings.
This is what Microsoft perfected with its e-book How to Choose the Right Azure Services for Your Applications—It’s Not A or B. Continuing its longstanding partnership with Packt, Microsoft brought a novel approach to decision making with this e-book.
As the title suggests, the e-book explains the A+B understanding of Azure services, where choosing an Azure service is not limited to option A or B. Packt customized its content to spotlight this unique approach to decision making taken by Microsoft.
“By collaborating with Packt, marketing managers can not only develop custom content to help their organizations reach their target audience but also optimize their marketing strategies.“
Following a pre-defined, crucial timeline, Packt developed this e-book in just 44 days. Combining experience, expertise, and enthusiasm, our publishing team brought Microsoft’s vision to fruition and offered support with:
- Ideation: Collaborative ideation sessions to facilitate the development of a high-impact e-book that aligned with Microsoft’s goals and audience needs
- Design: Packt’s design team combined words with graphics to visually communicate the importance of the content even better
- Execution: Streamlined, efficient processes and agile methodologies to expedite e-book production and publication
The result is a strategic e-book that discusses the full potential of Azure and Microsoft’s A+B mindset for application needs, helping Microsoft achieve their marketing goals.
By collaborating with Packt, marketing managers can not only develop custom content to help their organizations reach their target audience but also optimize their marketing strategies.
To discover how custom content can help you reach your marketing goals, get in touch with Packt today!
